When US television network ABC and ad agency TBWA\Chiat\Day (LA), dared to declare that TV is Good in a much-talked about 1997/98 ad campaign; the network was literally deluged with protests from around the world. (See for yourself, here via Google.)

"Creative repositioning" was what Alan Cohen (Executive Vice President of ABC Marketing at the time), called the biggest and most costly ABC campaign ever. ABC just wanted "to act different, to look different, and to get people talking about ABC and its shows."

Lee Clow (Chairman & Chief Creative Officer of TBWA\Chiat\Day) defended the campaign amidst the wave of indignation: Why not honestly celebrate the notion that TV is a good part of our lives, and that sitting down in front of it for a while isn't such a bad thing?"

Love them or hate them, they became part of the popular culture.

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200gsm Premium Long Sleeve t-shirt by AS Colour. Features Shoulder to Shoulder tape, Spit detail at hem (drop at back), ribbing at neck, sleeve cuffs and double needle bottom hem and sleeve.

Size	Body Width (cm)	Body Length (cm)
Small	48	74
Medium	52	76
Large	56	78
XL	60	80
2XL	64	82

 

How to Measure:

• Lay an existing t-shirt flat.
• Body Width: Measure 3cm below armpit, from one side to the other.
• Body Length: Measure from the top of the shoulder to the bottom of the t-shirt.